A book for all Product Managers: The Art of Product Management

Lessons from a Silicon Valley Innovator by Rich Mironov

This book compiles some of Rich's most popular columns from 2002 to 2008. It includes thoughts on building and maintaining product organizations, understanding how customers think, ideas for how to price new products, and ways to motivate people who don’t work for you. Collected into a single volume, it paints a picture of a typical interrupt-driven day.

Rich Mironov is a software product strategist and veteran of four high-tech startups. He is currently Chief Marketing Officer (CMO) of Enthiosys, a product strategy consultancy headquartered in Silicon Valley, where he advises technology companies ranging from F100 to pre-funded startups. Rich is considered an expert on software product management and marketing with a focus on business strategy, pricing and market analysis.
The five key section are:

1. Falling in Love
2. Organizing your Organization
3. The almost New – New thing
4. Getting into the Customers Head
5. What Should Things Cost

Rich draws analogy between being a parent (and at times a first time parent) and product management – an analogy that I used to describe the difference between product management and project management.
The book promises to be a good read for product managers who are working for start ups and for large corporate organisations – click here to purchase the book from Amazon or here to read more about Rich and his book The art of Product Management.


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