How Product Managers can tune in

Pragmatic marketing’s management team wrote a book “Tuned In” which gives 6 steps on how to create successful products and services - something that sits at the centre of every product manager’s job. In short the 6 steps are...



Step 1 Find unresolved problems – how do we know what markets, products, features to focus on.
Step 2 Understand buyers’ personas – identify who will buy your offering.
Step 3 Quantify the impact – how do we know if you have a potential killer app?
Step 4 Create breakthrough experiences – how do you build competitive advantage?
Step 5 Articulate powerful ideas – how do you establish memorable concepts that speak to the problems buyers have?
Step 6 Final step in the tuned in process is creating a resonator – viral marketing - products and features that people will want to talk about, buy and recommend.

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