I carried out a few interviews over the last couple of days and asked the candidates “How do they see the web in a few years time.” A few interesting thoughts came up. One person drew an analogy between the way television has evolved over the past few years: from two analog channels in black and white to 100s of digital channels via cable & satellite. Like wise the number of web pages will continue to increase therefore competition for viewer-eye-balls will increase as well. The candidate went on to say that as TV has become an integral part of everyday life the web will become even more embedded in the lives of business professionals. We will become more reliant on information to do our jobs and that information will be provided via the types of on-line products and services that we ['we' being the company they were hoping to join] produce – our [being 'us' working together] challenge is to package the information in an easy, digestible and appealing way so that users keep on coming back for more. The subtle use of we and our came over quite well.
The other candidate focused on enabling technologies like ajax and silverlight to enhance the user experience and discussed the merits of web 2.0: social networks and web services to give users a more personalised experience – he quoted the BBCs and new home page i-google as an example of being able to move widgets around a webpage and mix and match a combination of widgets to give you the all the information you want in the format you want. Thay stressed that going forward many more websites would adopt and roll out such features- untill they become almost standard. They also mentioned how mobile device will probably change and copy the UI of apples i-phone.